Athletics
Achieving strength on the field means building strength off of it. You provide the talent — we support you with equipment that works as hard as you do.
RESULTS DRIVEN
Life Fitness and Hammer Strength provide durability and state-of-the-art innovation. Whether it's two-a-days or game day, we're with you each step of the way.
HOW WE SUPPORT YOUR TEAM

DESIGNED TO WITHSTAND THE MOST INTENSE WORKOUT
BUILT TO A HIGHER STANDARD
Life Fitness and Hammer Strength equipment endures rigorous testing, well above the industry standard, to ensure it can take anything elite athletes can dish out.
PRODUCT INNOVATION
PIONEERS OF PERFORMANCE
Our history is rooted in athletics and performance. For over 35 years we’ve created products with superior bio-mechanics and movement patterns.


INDUSTRY EXPERTS
CONTINUING EDUCATION
Our specialized team are experts in performance and athletic training. Many of our consultants boast backgrounds as strength coaches and have 20+ years of industry experience. Not to mention, we keep our customers rooted in industry knowledge, connecting them with world class coaches at our clinics and events.
GET INSPIRIED
CUSTOMER SHOWCASES