HOW WE SUPPORT YOUR TEAM


DESIGNED TO WITHSTAND THE MOST INTENSE WORKOUT

BUILT TO A HIGHER STANDARD

Life Fitness and Hammer Strength equipment endures rigorous testing, well above the industry standard, to ensure it can take anything elite athletes can dish out.


PRODUCT INNOVATION

PIONEERS OF PERFORMANCE

Our history is rooted in athletics and performance. For over 35 years we’ve created products with superior bio-mechanics and movement patterns.


INDUSTRY EXPERTS

CONTINUING EDUCATION

Our specialized team are experts in performance and athletic training. Many of our consultants boast backgrounds as strength coaches and have 20+ years of industry experience. Not to mention, we keep our customers rooted in industry knowledge, connecting them with world class coaches at our clinics and events.

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