We recognize the value of five decades of learning and growth. We also know that rapid innovation is essential to not only excel, but to drive disruption. We're not here to follow the fitness industry. We're here to lead it.

We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realize their potential through positive outcomes. It is our responsibility to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.

An empty treadmill isn't compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energized when on a Cybex Arc Trainer.

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